A bold, conversion-focused storefront for a shapewear brand
A D2C shapewear label's Shopify store with a size-guide driven product experience and a checkout flow built to reduce drop-off.
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Platform
Shapewear
Category
India
Market
The Challenge
Reframe came to ShopNirmaan looking to solve real, measurable problems in their Shopify experience — from conversion friction to technical limitations holding back growth. Our team ran a full discovery process to understand their customers, competitors, and goals before writing a single line of code.
Our Approach
We combined UX research, technical architecture planning, and iterative development to deliver a solution built specifically around Reframe's customers and operations — not a generic template. Every decision was validated against the metrics that mattered most to the business.
The Results
The project shipped on schedule and delivered measurable impact within the first quarter post-launch, with improvements sustained well beyond the initial rollout.
Client
Reframe
Industry
Fashion
Services Used
“From subscriptions to loyalty to email flows, they handled our entire retention stack. Repeat purchase rate is now our best-performing metric.”
Sofia Marchetti
Ecommerce Director, Bellezza Jewellery
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