A trust-first storefront for an at-home food-testing brand
An at-home food adulteration test-kit brand's Shopify store, built to explain a new-to-market product simply and build trust before checkout.
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Platform
Food Safety
Category
India
Market
The Challenge
The Real Thing came to ShopNirmaan looking to solve real, measurable problems in their Shopify experience — from conversion friction to technical limitations holding back growth. Our team ran a full discovery process to understand their customers, competitors, and goals before writing a single line of code.
Our Approach
We combined UX research, technical architecture planning, and iterative development to deliver a solution built specifically around The Real Thing's customers and operations — not a generic template. Every decision was validated against the metrics that mattered most to the business.
The Results
The project shipped on schedule and delivered measurable impact within the first quarter post-launch, with improvements sustained well beyond the initial rollout.
Client
The Real Thing
Industry
D2C / Wellness
Services Used
“The migration from Magento was flawless — zero downtime, no lost rankings, and our page speed improved dramatically. Their team communicated clearly at every stage of the project.”
Marcus Webb
VP of Ecommerce, Trailhead Outdoors
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