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Sports · 2024

Zero-downtime Magento to Shopify Plus migration

Migrated 40,000+ SKUs and a decade of SEO equity without losing a single ranking.

+11%

Organic Traffic

0 min

Migration Downtime

1.4s

LCP

The Challenge

Trailhead Outdoors came to ShopNirmaan looking to solve real, measurable problems in their Shopify experience — from conversion friction to technical limitations holding back growth. Our team ran a full discovery process to understand their customers, competitors, and goals before writing a single line of code.

Our Approach

We combined UX research, technical architecture planning, and iterative development to deliver a solution built specifically around Trailhead Outdoors's customers and operations — not a generic template. Every decision was validated against the metrics that mattered most to the business.

The Results

The project shipped on schedule and delivered measurable impact within the first quarter post-launch, with improvements sustained well beyond the initial rollout.

Client

Trailhead Outdoors

Industry

Sports

Services Used

Magento to ShopifyShopify Plus DevelopmentSEO Optimization
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The migration from Magento was flawless — zero downtime, no lost rankings, and our page speed improved dramatically. Their team communicated clearly at every stage of the project.

Zero-Downtime Migration
MW

Marcus Webb

VP of Ecommerce, Trailhead Outdoors

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