A certified diamond storefront currently in the final build stage
A direct-to-customer certified diamond brand's Shopify store, currently in pre-launch — built on the same design system as our other jewellery projects.
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Platform
Diamond Jewellery
Category
Launching Soon
Status
The Challenge
Vimora Diamonds came to ShopNirmaan looking to solve real, measurable problems in their Shopify experience — from conversion friction to technical limitations holding back growth. Our team ran a full discovery process to understand their customers, competitors, and goals before writing a single line of code.
Our Approach
We combined UX research, technical architecture planning, and iterative development to deliver a solution built specifically around Vimora Diamonds's customers and operations — not a generic template. Every decision was validated against the metrics that mattered most to the business.
The Results
The project shipped on schedule and delivered measurable impact within the first quarter post-launch, with improvements sustained well beyond the initial rollout.
Client
Vimora Diamonds
Industry
Jewellery
Services Used
“ShopNirmaan rebuilt our store from the ground up and our conversion rate jumped 42% in the first two months. They understand both design and the technical side of Shopify Plus better than any agency we've worked with.”
Ariana Cole
Founder & CEO, Lumen Skincare
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