Conversion Rate Optimization
Turn more of your existing traffic into revenue.
We combine UX research, behavioral data, and structured A/B testing to systematically improve how your store converts — without needing to spend a dollar more on traffic.
Why brands choose us for conversion rate optimization
Higher Revenue per Visitor
Extract more value from the traffic you're already paying for.
Evidence-Based Decisions
Every recommendation is grounded in heatmaps, session recordings, or test data.
Full-Funnel Approach
From landing page to post-purchase, not just the homepage.
Statistically Valid Testing
No guessing — we test to real significance before rolling out changes.
What's included
UX & funnel audit
A full walkthrough of your buying journey to identify friction points.
Heatmaps & session recordings
Behavioral data via Hotjar or Microsoft Clarity to see exactly where users struggle.
A/B testing program
Structured, prioritized testing roadmap with clear success metrics.
Checkout optimization
Reduce abandoned checkouts with friction audits and accelerated payment options.
Post-purchase optimization
Upsell, cross-sell, and thank-you page improvements that lift AOV.
Ongoing reporting
Monthly reporting tied directly to revenue impact, not vanity metrics.
How we deliver this service
Research
Quantitative and qualitative research across analytics, heatmaps, and surveys.
Hypothesis Development
Prioritized list of test hypotheses ranked by potential impact.
Design & Build
Test variants designed and implemented without disrupting live traffic.
Test & Analyze
Run tests to statistical significance and interpret results correctly.
Roll Out & Iterate
Ship winning variants and feed learnings into the next test cycle.
Related work
What clients say
“ShopNirmaan rebuilt our store from the ground up and our conversion rate jumped 42% in the first two months. They understand both design and the technical side of Shopify Plus better than any agency we've worked with.”
Ariana Cole
Founder & CEO, Lumen Skincare
“The migration from Magento was flawless — zero downtime, no lost rankings, and our page speed improved dramatically. Their team communicated clearly at every stage of the project.”
Marcus Webb
VP of Ecommerce, Trailhead Outdoors
“We came to them for a speed audit and left with a complete CRO overhaul. Our LCP dropped from 4.1s to 1.2s and revenue per session is up almost 30%.”
Priya Nair
Head of Growth, Verve Nutrition
Common questions
Ready to start your Conversion Rate Optimization project?
Tell us about your goals and we'll respond with a clear proposal within 24 hours.