5 CRO Tactics That Actually Move Revenue (Not Just Vanity Metrics)

Most CRO advice online focuses on micro-optimizations. The highest-leverage work is almost always upstream of that.

1. Fix your product page information hierarchy — customers should never have to hunt for shipping, sizing, or return policy details.

2. Reduce checkout friction by auditing every field for necessity and enabling Shop Pay and accelerated checkout options.

3. Build urgency honestly — real inventory counts and real shipping cutoffs outperform fake countdown timers.

4. Use post-purchase surveys to find the real objections stopping non-buyers, then design directly against them.

5. Run tests for statistical significance, not for a predetermined outcome — kill your darlings when the data says to.