A retention engine built on subscriptions and loyalty
End-to-end retention stack spanning subscriptions, loyalty, reviews, and lifecycle email.
+55%
Repeat Purchase Rate
34%
Email Revenue Share
+21%
LTV
The Challenge
Bellezza Jewellery came to ShopNirmaan looking to solve real, measurable problems in their Shopify experience — from conversion friction to technical limitations holding back growth. Our team ran a full discovery process to understand their customers, competitors, and goals before writing a single line of code.
Our Approach
We combined UX research, technical architecture planning, and iterative development to deliver a solution built specifically around Bellezza Jewellery's customers and operations — not a generic template. Every decision was validated against the metrics that mattered most to the business.
The Results
The project shipped on schedule and delivered measurable impact within the first quarter post-launch, with improvements sustained well beyond the initial rollout.
Client
Bellezza Jewellery
Industry
Jewellery
Services Used
“From subscriptions to loyalty to email flows, they handled our entire retention stack. Repeat purchase rate is now our best-performing metric.”
Sofia Marchetti
Ecommerce Director, Bellezza Jewellery
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