Unifying wholesale and DTC on Shopify Plus
A single Shopify Plus instance serving both direct-to-consumer and B2B wholesale customers.
Paid back in Q1
ROI
+63%
Wholesale Orders
12 hrs/wk
Ops Time Saved
The Challenge
Forge Athletics came to ShopNirmaan looking to solve real, measurable problems in their Shopify experience — from conversion friction to technical limitations holding back growth. Our team ran a full discovery process to understand their customers, competitors, and goals before writing a single line of code.
Our Approach
We combined UX research, technical architecture planning, and iterative development to deliver a solution built specifically around Forge Athletics's customers and operations — not a generic template. Every decision was validated against the metrics that mattered most to the business.
The Results
The project shipped on schedule and delivered measurable impact within the first quarter post-launch, with improvements sustained well beyond the initial rollout.
Client
Forge Athletics
Industry
B2B
Services Used
“Their Shopify Plus B2B build let us finally run wholesale and DTC from one platform. The ROI paid for the project within the first quarter.”
David Okafor
COO, Forge Athletics
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